Corporate event planners have to connect the dots between specific business objectives and event types. Trying to sort out what types of events are best for achieving your organization’s unique goals can be challenging since there are so many options to choose from.
We’ll clear up some of that confusion by focusing on the top six best event types for businesses and what you can expect to get out of each one. We’ll also include plenty of specifics to help kickstart your planning. But first, a quick definition:
What are the classifications of event types?
Event types can be separated into corporate, private, or charity. Corporate events focus on businesses and customers, whereas private events are more recreational and charity events are for philanthropy.
The best corporate events have concrete and achievable goals associated with them. Which makes sense given the cost and amount of planning that goes into each one. If you’re new to corporate event planning or you’re just looking for more inspiration to help you achieve your business goals, we’ve got you covered.
The best types of events for hitting business goals
In this section, we will cover the top four most useful corporate event types. Each type includes a short description of what it is along with details about which business goals they’re best for, what types of venues you’ll need, how to plan your event layout, and real-world examples from leading brands that you can actually learn from. Let’s jump right in!
A conference is a large event (attendance numbers are typically in the hundreds or thousands) focused on a central theme or industry that is typically held over multiple days. Event activities for this event type include speakers, exhibitions, contests, and networking opportunities as well as more recreational get-togethers pre- and post-conference.
Best for these business goals: Raise product or brand awareness, increase sales, position company as an expert
Ideal venues for this event type: Conference and convention centers
Strategic layouts for this event type: Any floor plan that is spacious, takes sightlines into account, and keeps attendees as close to speakers as possible will do well at a conference. Try auditorium-style seating to keep the attention on the stage or banquet style to facilitate breakout groups.
Real-world example: TechCrunch Disrupt is an annual conference geared towards connecting startups with investors and educating attendees on the latest trends in technology. Their speaker lineup includes some heavy hitters. These partnerships help them secure their image as a top resource for the most cutting edge tech news and innovations.
Key conference takeaways:
- Conferences are great for helping your audience connect the dots between your business name and brand.
- Take a page from TechCrunch’s book and invite speakers that are recognizable to your audience. Don’t limit yourself to celebrities either – micro-influencers are more affordable (if not free) and typically have loyal fans.
- Here are some creative ideas for making the best conferences.
2. Trade Shows
Trade shows bring together tons of like-minded brands under the umbrella of one major theme. This interactive event type relies on exhibition booths and interesting partners to create memorable experiences for their audience.
Best for these business goals: Showcase a variety of products both old and new, connect face to face with your audience, supercharge lead generation, build sales/marketing contact lists
Ideal venues for this event type: Conference and convention centers, auditoriums, universities
Strategic layouts for this event type: Grid layouts help organize booths into aisles for greater efficiency of space as well as grouping brands into relevant categories. It helps your audience plan out which booths they want to target as well as discover new brands nearby that may also appeal to their interests.
Real-world example: Natural Products Expo West offers multi-city trade shows featuring hundreds of organic and healthy products. In addition to sampling various foods, beauty products, and supplements, attendees enjoy discovering hot new brands to love. They also offer plenty of educational opportunities (in the form of printed materials, videos, newsletters, and dedicated booths) on causes their guests care most about.
Key trade show takeaways:
- Trade shows are fun and exciting for attendees because they love getting to try samples, participate in hands-on demonstrations, and learn about services they can really use.
- By offering their event in multiple major cities, Natural Products Expo West makes it as convenient as possible for interested participants to attend. They also share plenty of educational programs on their event website, which brings in even more leads online and helps those who can’t physically attend the events get more involved.
On the surface, seminars are a lot like conferences. The biggest difference is that seminars are entirely dedicated to instruction and training. Because they’re academic in nature, it makes sense why they’re often done as a series and involve smaller groups than their more massive and diverse event type counterparts.
Best for these business goals: Product training, employee training, certifications or courses, develop or strengthen long term customer loyalty
Ideal venues for this event type: Classrooms, board rooms, small to medium size multifunction spaces
Strategic layouts for this event type: Classroom style layouts and conference-style tables help attendees learn as a group while also giving them space to break off into partners or discussion sections as needed.
Real-world example: The Academy of Business Leadership holds multiple one-day seminars called Got Big Dreams?. Attendees include 8th graders to college sophomores who have big dreams that typically involve some level of entrepreneurship. Guest lecturers lead them through a variety of exercises and discussions that help them flesh out their ideas as well as actionable next steps for starting their own businesses.
Key seminar takeaways:
- Seminars are educational events that help businesses connect with attendees by giving them practical information, tools, and skills to achieve their own personal goals.
- Follow in the footsteps of The Academy of Business Leadership and target underrepresented demographics (in this case teenagers and young adults). Focus on solving one major pain point then provide plenty of extremely useful solutions they can take away from the experience.
4. Corporate off-sites & executive meetings
Corporate off-sites and executive meetings are face-to-face events that often involve high level employees and/or key business partners. Companies use this type of event for lots of reasons but it’s up to the event planner to set them up for success through clear agendas, creative environments, and tools or policies that improve productivity.
Best for these business goals: Generate new ideas, complete a specific task, make important decisions, establish partnerships
Ideal venues for this event type: Boardrooms, restaurants, co-working spaces
Strategic layouts for this event type: Round tables are best for groups of 10 or less (to facilitate discussion) whereas larger groups do better with U-shape seating or the classic conference style set up.
Real-world example: Companies like Buddytruk make it a point to meet every Friday and recap the major events of the week. Not only does this keep the whole executive team on the same page, it also allows for a more effective review of current goals, budgets, and projects. While it would be easy for a regular meeting like this one to run late (given the fact that they cover many topics and it’s on a slow day), they’ve implemented a fun push-up policy. If a meeting runs over the scheduled amount of time, the last person who did the talking has to get down and give them 50!
Key corporate off-sites takeaways:
- Corporate off-sites and executive meetings help facilitate communication and offer a higher level of collaboration that can’t be obtained using email and Slack alone.
- In-person meetings can be fun and productive as long as you put some policies in place to keep your attendees on task, just like Buddtruk did with their creative punishment.
5. Company parties
Company parties bring employees together to celebrate shared victories, acknowledge milestones, boost morale, and enjoy holidays. While the focus of this type of event is usually fun and relaxation, event planners can still set and achieve concrete goals for their colleagues.
Best for these business goals: Show appreciation for employees, facilitate interdepartmental mingling, improve company culture
Ideal venues for this event type: Restaurants, converted warehouses, unique venues, on-site event facilities, wedding venues, recreational venues
Strategic layouts for this event type: Because company parties are made for socializing, it’s best to include plenty of empty space for dancing or just standing and talking. Add some tables and chairs for comfort (especially if you plan to serve food).
Real-world example: Amazon’s post-holiday party celebrates the new year, recent wins, and their employees through a variety of fun activities. In addition to enjoying great food and drink, attendees got caricature self-portraits, a concert, a dance party, karaoke, dueling piano performances, and even kicked field goals.
Key office party takeaways:
- Company parties are an important component of a successful corporate event ecosystem thanks to its inherent morale-boosting effects on employees.
- Even if you don’t have the budget to pull off a celebration as extravagant as Amazon’s, you can still plan interesting activities that employees will love. Aim to include things or places that your team enjoys as a group or has special meaning to your brand.
6. Product launch
Product launches help formally spread the word about a new brand, partnership, product/service, or special offer. These in-person events generate buzz and help attendees get to know your company better.
Best for these business goals: Increase sales, improve brand recognition, connect more intimately with fans
Ideal venues for this event type: Boutiques, hotels, spas, golf courses, restaurants/bars, any industry-specific venue that allows for mingling, photography, and mini booths.
Strategic layouts for this event type: Any custom floorplan that has one central point of focus (the product or service being launched) with plenty of space to mix and mingle. You can also include mini booths for hands-on experiences or brand partnerships.
Real-world example: Fenty Beauty’s launch party (hosted by Sephora) hand-selected a mere 180 attendees for the exciting event. Guests had exclusive first-access to their brand new makeup products as well as fun activities like photo booths and a the chance to appear in a custom-made digital fan film.
Key product launch takeaways:
- Product launches are a more personal way to make a splash with new brand offerings.
- Limit your invitations to only your most influential fans like Fenty Beauty did to make the event even more special and memorable. Add some interesting activities to the mix and hand out some swag while you’re at it.
Plan the right event type the right way
In order to help organize, keep track of, and monitor goal progress, you’re going to need to rely on a great free event planning software like Social Tables. In addition to helping you hit business goals, Social Tables helps corporate event planners find and strategically diagram venues to make sure they’re getting the most out of their investment.
Up next, learn more about creating the best event objectives.
What are the 3 classification of event types in Servicenow? ›
The ITIL® event management process defines three event types: informational, warning and exception.What are the different types of event explain with suitable example? ›
Event types can be separated into corporate, private, or charity. Corporate events focus on businesses and customers, whereas private events are more recreational and charity events are for philanthropy. The best corporate events have concrete and achievable goals associated with them.What are the 8 types of events? ›
- A speaker session (a guest speaker presentation, panel discussion, etc.)
- Networking sessions.
- A seminar or half-day event.
- Workshops and classes.
- VIP experiences.
- Trade shows and expos.
- Mega events.
- Major events.
- Regional events.
- Local and community events.
An event type is a data structure that defines the data contained in an event. When raw event data comes into the Oracle Event Processing application, the application binds that data to an event of a particular event type.How many type of event are there? ›
There are three main categories which events go under. These events are private, corporate and charity which are explained below.What are events write one example? ›
When the page loads, it is called an event. When the user clicks a button, that click too is an event. Other examples include events like pressing any key, closing a window, resizing a window, etc.What are the 5 phases of event management? ›
- Set ROI-Driven Event Goals and Objectives. The event's over, and you deem it a success. ...
- Create a Solid Event Budget. ...
- Design and Plan a Memorable Event. ...
- Coordinate the Day of the Event. ...
- Evaluate Your Event's Performance and Power Future Events.
- Celebrate the Festival.
- Charity Events.
- Sports Events.
- Exhibition and workshop.
- Dance and Music competitions.
- Visiting national park.
- Volunteering in the local community.
- Join a heritage tour.
A social event is defined as an event characteristic of people forming groups. This can refer to events, shows, social functions and parties, contests and competitions.
What are the 7 elements of event planning? ›
Event management has 7 key elements: event infrastructure, audience, attendees, organizers, venue, and media. Your event software should be able to manage all of these elements.What are the different types and classification of events? ›
common way of classifying events is by their form or content: Cultural celebrations Arts and Entertainment Business and Trade Sport competitions Recreational Educational and Scientific Political and state Private events.What are the types of private events? ›
Typically, when people think of private events they just think of parties and celebrations; receptions, dinners, birthdays, bar/bat mitzvahs, weddings, and anniversaries.Which of the following are not types of events? ›
Corporate product events is not a type of event.What means event planning? ›
The process of planning and coordinating the event is usually referred to as event planning and which can include budgeting, scheduling, site selection, acquiring necessary permits, coordinating transportation and parking, arranging for speakers or entertainers, arranging decor, event security, catering, coordinating ...What are the characteristics of events? ›
- Characteristics of events are:
- Uniqueness. Each event will be different. ...
- Perishability. An event cannot be repeated in the same way. ...
- Intangibility. ...
- Ritual and ceremony. ...
- Ambience and service. ...
- Personal contact and interaction. ...
Unlike formal business meetings, informal business events have no particular structure or format: Attendees come and go as they please, usually with no official spokesperson. They do have to introduce themselves, but choose who they want to speak to.How do you create an event? ›
- On your computer, open Google Calendar.
- Click the space next to date you want to add an event to.
- Add a title and time for your event.
- Click Save. Calendar will automatically create an event at the time you set.
The event title is the most important line of text supplied in an event submission, it's the first thing a customer reads when they find your event, it's the primary information used by Google to index the event and its simply got to make sense and be eye catching.What is the importance of event management? ›
What is the Importance of Event Management? How you manage corporate events can either boost or damage a business's reputation and client base. Staging events, whether small get-togethers with sponsors or employees or thousand-person launch events, allow a company to promote its brand and make new relationships.
What are the benefits of an events? ›
- Events, meetings and other activities are very effective communication tools both at an internal and external level. ...
- They enable and foster interpersonal relationships. ...
- They improve motivation and working mood. ...
- They reward achievements and recognize success.
A simple event is one that can only happen in one way - in other words, it has a single outcome. If we consider our previous example of tossing a coin: we get one outcome that is a head or a tail.Which is an example of simple event getting? ›
In probability terms, a simple event refers to an event with a single outcome, for example, getting “heads” with a single toss of a coin, or rolling a 4 on a die.What is event number? ›
Event number means a set of alpha and/or numeric characters that corresponds to a sports event or an event ancillary to a sports event.What is event management System? ›
An Event Management System (or Event Management Software) helps organizers plan, execute and report on events, driving success for their business.What is event management Meaning? ›
However, when it comes to event management, the definition is easy. At its core, event management is the process of planning an event. This is any type of event, whether it be in-person, virtual, or hybrid. It's synonymous with event planning and meeting planning.What is service and event management? ›
The event management means planning, arranging, and execution of the events. There are various kinds of event management services are available some of them are conducting exhibition, products or brand launch, arrange conference etc. The event management is advanced methods of advertisements.What are the 3 important steps in organizing an event? ›
- Set a goal with objectives and a budget. Before you even begin to fantasize about a theme for the event, you need to set goals, objectives, and more importantly, a budget that encompasses all parameters of the event. ...
- Locate a venue and establish vendor contracts. ...
- Know what you want to achieve. It's important that you know exactly what outcomes you want from your event. ...
- Make an event plan. ...
- Look for funding or sponsorship. ...
- Advertise and communicate. ...
- Manage and follow up.
By bringing people together, cultural activities such as festivals, fairs, or classes create social solidarity and cohesion, fostering social inclusion, community empowerment, and capacity-building, and enhancing confidence, civic pride, and tolerance.
What is cultural event mean? ›
cultural event means an event promoting the fine arts or other human intellectual achievement and its purpose shall not primarily be of a commercial nature; Sample 1Sample 2Sample 3.What are cultural events in the community? ›
These are activities which members of a community do together as a group. They include festivals, ceremonies, games and sports.What are examples of social events? ›
social event means dances, mixers, receptions, banquets, and rush parties. Business and/or routine meetings are not considered social events unless such meetings in fact become so as a result of the activity itself.What is another word for social event? ›
- social affair.
- social occasion.
- Host With a Purpose. Our first tip is to host with a purpose. ...
- Plan an Event Far Ahead of Time. ...
- Choose the Perfect Venue. ...
- Make Space for Networking. ...
- Consider a Theme. ...
- Spread the Word Through Memorable Reminders.
No event can be successfully completed without interaction and inputs from the six key elements of events, viz., event infrastructure, target audience, clients, event organizers, venue and the media.What are parts of event program? ›
They include opening and closing speeches, musical fanfares, playing of national anthems, presentation of awards and flowers, visits from dignitaries, flag raising, and special displays. While not a necessary component, there is an increasing trend to add ceremonial activities to the event programme.What are components of an event? ›
- Theme. ...
- Location. ...
- Agenda. ...
- Registration. ...
- Marketing and Communications. ...
- Sponsorships/Partnerships. ...
- Connection Events. ...
- Return on Relationships (ROR)
The event can include speakers, exhibitions, displays, performances, round tables, networking opportunities, catering and recreational opportunities. Conferences are usually large scale events held in convention centres or conference halls. More recently, conferences have been held virtually too.What is an event objective? ›
Objectives are essentially aims broken down into specific targets, to facilitate event delivery and evaluation. Events can deliver beneficial impacts and outcomes both for the organisers and the host community, in addition to other stakeholders such as participants, spectators, sponsors and the media.
What are examples of ordinary events? ›
As the camera focuses on these ordinary events—unlocking a door, entering a room, preparing a meal—events which have no evident interest in themselves, the audience is alerted to the fact that something terrible is about to happen.What type of event is a birthday? ›
Family events could constitute anything from family reunions, to birthday parties, to christenings, and even funerals.
Special Events (PR) Definition, Meaning, Examples. A special event promotes a specific cause or project which relates to your business efforts and/or brand. A special event is designed and organized to achieve a specific, targeted purpose.Which 2 roles are defined in event management process? ›
Event Filtering and Correlation Rules
Rules and criteria used to determine if an Event is significant and to decide upon an appropriate response. Event Filtering and Correlation Rules are typically used by Event Monitoring systems.
Events are an indication in ServiceNow that something notable has occurred. Events can be generated by server-side scripts, workflows, ServiceNow processes, or by user actions such as: Impersonating a user. Logging in.What event types can be subject to correlation? ›
- Data intelligence.
- Operations support.
- Root cause analysis.
- Fraud detection.
What is an event? An indication to the ServiceNow processes that something has occurred.What is the importance of event management? ›
What is the Importance of Event Management? How you manage corporate events can either boost or damage a business's reputation and client base. Staging events, whether small get-togethers with sponsors or employees or thousand-person launch events, allow a company to promote its brand and make new relationships.What are the functions of the event management team? ›
Key functions of event management
In general, the key functions of an event manager are that they are responsible for planning, organising, managing and coordinating various types of events.
- Bring together the perfect Event Team: ...
- Set goals and objectives: ...
- Task Delegation: ...
- Supervision and follow-ups: ...
- Turn to tech : ...
- Communicate clearly: ...
- Provide Incentive: ...
- Guide :
How do you create a event on ServiceNow? ›
- If the NeedIt application is not open in Studio from the last exercise, open it now. In the main ServiceNow browser window use the Application Navigator to open System Applications > Studio. ...
- Register an event. ...
- Configure the Event Registration: ...
- Click the Submit button to save the event in the Registry.
The events registry lists the events the system recognizes. Use registered events to automate other activities, such as script actions or notifications. After you create a new event and a business rule that uses the event, you must register it.Where do I find events in ServiceNow? ›
Use the Event Log to see which events have been generated. To open the Event Log, use the Application Navigator in the main ServiceNow browser window to open System Policy > Events > Event Log.Which are steps in the event correlation process? ›
Event correlation has four different steps, as follows:
- Step 1: Event aggregation. ...
- Step 2: Event masking. ...
- Step 3: Event filtering. ...
- Step 4: Root cause analysis.
Event correlation automates the process of analyzing monitoring alerts from networks, hardware, and applications to detect incidents and problems. Using an event correlation tool makes management of enterprise systems, applications and services easier and improves their performance and availability.Why do events have correlations? ›
Event correlation helps IT operations management make sense of the many events that take place and to identify those events that require further investigation or action on the part of the ITOps team in real-time. Events are simply the things that happen during daily operations. Most events are normal.What is the frequency at which events are removed from event table? ›
It's 7 days. Setting is available under System Definition ==> Table Rotation.What is one of the main benefits of using event management and operational intelligence? ›
Benefits of Event Management & Operational Intelligence
Reduction of MTTR (Mean Time To Repair), Identification of root cause, Increase in the existing tools value, Improvement in service availability.
- Runtime access tracking.
- Cross-scope privilege record.
- Application design access record.