Chapter 34. Media Advocacy | Section 3. Creating News Stories the Media Wants | Main Section (2022)

Learn how to create news stories, releases, and notices that will have maximum media appeal, together with strategies for gaining media publication or broadcast.

  • What is a news story?

  • What are the benefits of using TV, newspaper, and radio stories?

  • Providing newsworthy stories

  • How do I present my story idea?

  • Choosing good media opportunities

How many times have you heard a radio or TV reporter say something like “Next, we hear about a woman who started her own business while she was homeless”?How about a newspaper headline on the order of “Teens Take on Trash and Win?”The chances are you said to yourself, “That might be interesting,” and stayed tuned in or continued reading.Those stories might have come not from a reporter’s digging, but from an organization or initiative like yours.

Organizations involved in advocacy, whether that’s their primary purpose or simply a way of gaining support for the work they do, often pitch stories to the media.Placing news stories can be the cheapest and most effective means of getting your message to the public, and, through them, to policy makers and funders.This section provides some guidelines both for recognizing or creating news stories related to your work that appeal to the media and the public, and for persuading the media to publish or broadcast those stories.

What is a news story?

A news story is a written or recorded (or, occasionally, live) article or interview that informs the public about current events, concerns, or ideas.You don't usually write the story – though sometimes local media will use exactly what words you give them – but you provide story ideas to journalists who then flesh out your idea to create the story as it appears.

A news story can be:

  • Long or short, depending on its newsworthiness (we’ll discuss this more later) or interest to people who watch TV, listen to the radio, or read the paper.
  • Written, recorded, live, or taped, depending on the medium you use and the timeliness of the story
  • Hard -full of important facts and news items, or soft -focusing on the personal, more human side of a news event or situation. An example of a hard news story is an article on the alarming rise of HIV cases in heterosexual women. A soft news, or feature, article would be a story about a man in a wheelchair overcoming architectural barriers in town as he moves through his day.

What are the benefits of using television, newspaper, and radio stories to spread your message?

  • They can provide cheap, immediate coverage of your issues
  • They can connect you with the largest and most diverse audiences
  • They give you the possibility of continuous, in-depth coverage of your issues as long as you provide stories that sell
  • News stories add credibility to your work, since they’re much more widely believed than advertising
  • They offer a wide variety of strategies to communicate your message
  • They can provide a fairly comprehensive explanation of your issue or description of your organization and your work
  • They’re free publicity

Providing "newsworthy" stories

The fact is, most of today's public health and community development concerns have been around for a long time. Though your issues are important, they may not seem "newsy". One challenge that media advocates face is to promote issues from new angles so that journalists consider them fresh, current, and surprising - in other words newsworthy.If you're trying to create newsworthy stories (i.e., stories that are current, interesting to readers, or will impact readers' lives), you've got to make your issues seem fresh and unique. Wallack, Dorfman, Jerniagan, and Themba (see Resources) suggest ten kinds of news "angles", or approaches, to a news event that catch a journalist's eye:

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  • An anniversary story: Can this story be associated with a local, national, or topical or historical event? A good example of this would be marking the 50th anniversary of the atomic bombing of Hiroshima and Nagasaki with a story of how nuclear waste has affected the ground water in Alamogordo, New Mexico, where the United States government tested its first atomic bomb.

The anniversary in question might be one connected to your organization as well. It’s an important milestone when a community-based organization survives for five or ten years, or even more.

  • A breakthrough: What is new or different about this story? One example would be a story on the isolation of a dangerous virus or a new treatment for a disease or birth defect.
  • A celebrity-supported story or event: Is there a famous or locally well-known person already with or willing to lend his or her name to the issue? One international example is the rock musician Bono's advocacy for human rights and aid to developing nations.
  • A controversial topic: Are there opposing sides or conflicts in this story? How does the Catholic Church feel about right-to-life advocates who don’t oppose the death penalty?
  • An uncovered injustice: Are there basic inequalities or unfair circumstances to be reported? For example, why can't minority populations often get the same kinds of housing loans as middle class white people?
  • An ironic account: What is ironic, unusual, or inconsistent about this story? For example, how can alcohol manufacturers support a "Don't drink and drive" campaign, yet refuse to change their advertisements that encourage people to drink alcoholic beverages?
  • A local interest: Why is this story important or meaningful to local residents? An example would be a story on drug dealing that goes on in a housing project but remains poorly investigated by police.
  • A milestone: Is this story an important historical event? Perhaps you can provide a story on a city's first collaboration between the university, community, and local residents.

A local milestone could be specific to an organization. A high school equivalency graduation, the completion of a job training course, the successful finish of an initiative, the awarding of a major grant or contract – any of these could be the occasion of a news story of local interest.

  • A human interest story: This kind of story usually focuses on an individual or a family or group that has a story to tell that’s relevant to an issue of interest. It might feature one or more members of that high school equivalency graduation class, detailing the struggles they’ve gone through to get to this point, and their hopes for the future. It could tell about a medical advance through the experience of an individual with a condition that is now treatable for the first time.
  • A seasonal story: Can this story idea be attached to a holiday or seasonal event? Perhaps you can pass on a story of the increased risks of skin cancer due to consecutive severe sunburns acquired during the hottest part of the summer before age 15? Hunger or homelessness in the community might easily be highlighted during the winter holiday season.

In addition to these angles, news stories can be built around events or recruitment as well. An Open House staged by your organization is a good excuse for a story on your work, or on how the organization was founded. The start of classes or training sessions, or a notice that a program is accepting volunteers or participants are also reasons for suggesting a story. If you want more than just a notice – and you do – you’ll need to come up with something to focus on. It could be an article about an interesting staff member, one about the issue itself, or a “where are they now?” take on what has happened to people as a result of their participation (which can help to highlight organizational, as well as individual, successes.)

When you make your pitch to the media, try using one or a combination of the above news angles as a frame for your story. It’s a good idea to have your news item already framed, or to fit it into one of these news angles when you contact a reporter; that way, journalists might be more likely to report the story your way. This is one reason press releases can be a good tool for spreading the word.

Choosing good media opportunities

Media publicity is, in many ways, an opportunistic activity. Given the speed with which news events are reported these days, you've got to seize an opportunity for media attention whenever you can. Don't wait around!

Certain situations will make it easier to get media coverage because your work has greater "news value", or interest, to the public. Some of these occasions include:

  • Local, regional, or national events that tie in well to your organization's work.The opening day of a national conference on teen pregnancy, for example, is a good time to highlight your work on the same issue. Linking your story to a related story that is happening right now is called "piggybacking".
  • Holidays and other special dates that provide a good backdrop to your viewpoint.A story about the work you've done to reduce drunk driving could appear on New Year's Eve, a night when many people are driving cars after drinking a lot of alcoholic beverages.
  • A high school prom night is a perfect time to run an article on preventing teen pregnancy (since prom night may correspond to increased teen sexual intercourse) or an article on the relationship between alcohol consumption (which is common on prom night) and teen sexuality.
  • In the event that you don't have a breaking story to throw on the media's plate, you have to make your own news. Use your imagination to give boring facts or figures and old news a facelift.

Some guidelines for contacting the media

(From the Dupont Circle PR website’s Creating News and Pitching Stories: How to Become a “Go-to” Organization for the Media.)

Do not call a reporter to pitch a story idea unless you are ready to provide everything she needs to write the story

This means:

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  • Prepare a pitch script of what you will say on the phone or in the email. A phone pitch should be no longer than three sentences and the highlights of an email pitch should be in the first paragraph with more details below.
  • Have your background and one-page sheets that describe the problem (and the solution) ready to go. If publicizing comprehensive documents or reports, have a plain language executive summary and press release.Make sure your statistics and “social math” (e.g., “That’s enough people to fill Shea Stadium”) are accurate. Make sure your research is fresh, thorough, and credible.
  • Have other interview subjects lined up (e.g., a “real person” who can tell a personal story, an unbiased expert such as an academic who can explain the law, or the researcher who analyzed the data.)
  • Plan an action step that shows how you propose to solve the problem you’ve brought to light. (e.g., filing legislation, organizing communities, taking out TV and radio ads, electing or defeating slates of political candidates, submitting a new curriculum to the school board, etc.)
  • Be able to answer: Why now? And, why is this important? Anticipate any other questions the reporter may ask.

Target reporters who will be interested in your news

Resources like The Yellow Book show which beats reporters cover and consultants can give you leads to friendly contacts. You should also read the papers that you would like to be in. Notice the by-lines of the reporters who are writing articles of interest and target them for outreach. Remember that reporters are in the business of finding news. They will appreciate good story ideas, even if they can’t follow through that day or week.

If your initial contact is not interested, ask whether she can refer you to another reporter who is more appropriate. If you have no idea who to contact first, try out your pitch on the news or general assignment editors. After all, the newspaper has many sections: a news reporter may not be interested in a soccer championship story, but the sports reporter will be.

Recognize that you will be interrupting someone who is busy working

Afew tips can make the call easier:

  • Do not call reporters late in the day when they are on deadline. The best hours are between 10 a.m. and about 2 p.m.
  • Keep your pitch brief. You only have a few moments to capture their interest.
  • Be relaxed and calm, but show enthusiasm when the news is good or outrage when the news is bad. The reporter will be taking cues from you.
  • If you get an answering machine, leave a substantive message with a call back number.
  • Call at different times to try to get through, but don’t leave multiple messages.
  • Don’t call at the last minute, unless you have breaking news.Know when reporters’ deadlines are, and respect them.Give them plenty of time to do the best possible job on your story.

Become a “go to” organization for the media

Be a fast, reliable, and credible source for news.

  • Always be reachable – give out your cell phone number and offer 24-hour availability.
  • Always have the answers for reporters’ questions and get back to them right away – respect their deadlines and help them meet them.This may mean dropping everything and not finishing another task you planned for the day, but it is worth it. You are building relationships and a reputation that will encourage reporters to call you to find out what’s going on and help get their attention when you want to make a pitch.

Continue to work to maintain your relationships and credibility with the media, and continue to pitch stories to them

You might even set a goal of getting stories into print a specific number of times a year, or of contacting your friends in the media just to update them on what’s happening in your organization and with your issue.Stories may or may not come out of these contacts, but they will keep the media informed about you and your work, and will make them all the more ready to work on stories when they come up.Media advocacy is not a one-time effort: it’s a long-term endeavor, and it should go on as long as your organization needs support – indefinitely.

Online Resources

Digital Age Media Relations is from e.politics, and it provides information on pitching stories for different media outlets.

How to Pitch Nonprofit Stories to Mediais an articleby Joanne Fritz about how to make your story timely, newsworthy, and relevant.

News Media: A Different Kind of Advocacyis an excellent guide from the National Association of Foreign Student Advisors for working with the media.

Pitching Your Story to a Reporterhas pointers to creating a story the media wants from Strategic Alliance.

Pointers on Pitching from Both Ends of the Callis an article from Freerange Thinking that offers various pointers and links on pitching stories.

Rural Housing Coalition Media Advocacy 101is a guide for pitching news stories and writing persuasive editorial articles.

Seven Tips to Pitch Your Story by Phoneis an articlefrom the Community Media Workshop on how to make the call and make the news.

(Video) Stock Market & Crypto Latest News: Bear market lows + SOLANA after the outage

10 Tips to Pitching to a Reporteris a list of tips from Advocates for Youth.

Tips and Principles of Pitching Storiesis a document from the Sierra Club with information on how to tailor your pitch to make it more likely to be picked up.

Print Resources

Altman, D., Balcazar, F., Fawcett, S., Seekins, T., & Young, J. (1994). Public health advocacy: Creating community change to improve health. Palo Alto, CA: Stanford Center for Research in Disease Prevention.

Goldman, K., & Zasloff, K.(1994, December). Tools of the trade: Media do's and don'ts. SOPHE News & Views, 6-7.

National Cancer Institute. (1988). Media strategies for smoking control: Guidelines. Bethesda, MD: Author.

Pertschuk, M., & Wilbur, P. (1991). Media advocacy: Reframing public debate. Washington: The Benton Foundation.

Wallack, L., Dorfman, L., Jerniagan, D., & Themba, M. (1993). Media advocacy and public health: Power for prevention. Newbury Park, CA: Sage Publications.

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FAQs

What is the meaning of news story? ›

A news story is a written or recorded (or, occasionally, live) article or interview that informs the public about current events, concerns, or ideas.

How do you give news to the media? ›

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  5. Websites : www.indiatvnews.com, www.indiatv.in.

Which of the following parts of news gives the name of the reporter? ›

The byline is the name of the reporter or writer of the article, usually found at the beginning or end of the story.

What makes a good news story? ›

Good stories are those that interest, surprise or shock people. And for stories to be accessible people have to be involved – what's commonly known as 'human interest'. People like to read and hear about other people. They like stories they can relate to or about issues they can talk about.

What are the types of news stories? ›

Newspaper articles
  • News Reports - these are found at the front of a newspaper. ...
  • Feature articles - these explore the issues raised by news stories in more depth. ...
  • Editorials, columns and opinion pieces - these are pieces by 'personality' writers, often celebrities in other fields.

What are the parts of a news story? ›

To get a deeper understanding, a news story or report is divided into 5 parts namely;
  • Headline – tells what the story is about.
  • Byline – shows who wrote the story.
  • Lead – tells the most important facts (5 W's)
  • Body – contains more information and details.
  • Ending – gives something to think about.

How do I start a news? ›

Start with the lead.

Begin with a strong leading sentence. News articles begin with a leading sentence that is meant to grab a reader's attention and interest them. This is one of the most important parts of the piece, so start with the good stuff when writing a news article.

Is social media a good source of information? ›

Yes, in majority of cases (more than 90% ) it is reliable one except their presentations which some times misguiding. But definitely about 10 % of the news/ information on social media are exaggerated and we should apply certain logic before believing it.

How do I get media to cover my story? ›

10 TIPS TO GET JOURNALISTS TO READ YOUR PITCH AND COVER YOUR NEWS
  1. Know Who And What You're Pitching. ...
  2. Use Email For the First Point of Contact. ...
  3. Make Your Subject Line Sizzle. ...
  4. Know The Publication's Audience. ...
  5. Find The Story in Your News. ...
  6. Always be Helpful. ...
  7. Don't Send Attachments. ...
  8. Pay Attention to The Timing of Your Pitch.

What are the 5 parts of a news report news story? ›

The following list explains the five major components, or parts, of a news article.
  • Headline (Heading) The headline is the title of the news article. ...
  • Byline. This line tells who is writing the article. ...
  • Location. This is usually placed at the beginning of the article in bold print. ...
  • Lead Paragraph(s) ...
  • Supporting Paragraph(s)

What are the 5 types of news? ›

These include print media (newspapers, newsmagazines), broadcast news (radio and television), and the Internet (online newspapers, news blogs, news videos, live news streaming, etc.).

What are the 7 elements of news? ›

The Seven Elements of Newsworthiness
  • 1) Impact. People want to know how a story is going to affect them. ...
  • 2) Timeliness. It's called news for a reason—because it's new information. ...
  • 3) Proximity. ...
  • 4) Human Interest. ...
  • 5) Conflict. ...
  • 6) The Bizarre. ...
  • 7) Celebrity.
24 Sept 2017

What is news simple words? ›

News is information about current events. This may be provided through many different media: word of mouth, printing, postal systems, broadcasting, electronic communication, or through the testimony of observers and witnesses to events. News is sometimes called "hard news" to differentiate it from soft media.

What characteristics do these news items have in common *? ›

The major characteristics of news are:
  • Accuracy.
  • Balance.
  • Objectivity.
  • Concise and clear.
  • Current.

What are 5 types of media? ›

Modern media comes in many different formats, including print media (books, magazines, newspapers), television, movies, video games, music, cell phones, various kinds of software, and the Internet.

What are the 4 categories of news? ›

Identifying accurate and verifiable news content can be a complex task, given the nuances between different types of sources. News content is divided into distinct categories which include: news articles, news analysis, editorials and opinions.

What is news feature example? ›

Examples of feature stories include news features, in-depth profiles, human interest stories, science communication, data storytelling, and more. Feature stories are a common type of content for news organisations, particularly those who invest in longform journalism.

What are the 6 key components of a good news story? ›

Answer
  • Attention-getting headline- Catchy headline.
  • A strong lead containing the Ws and H (who,what,when,where,why, and how)
  • Use of quotes.
  • Real facts (Truth and accuracy matter)
  • A strong summary.
  • Organization of the news (Presenting information from the most to least important)
12 Oct 2017

What are the 3 components of news? ›

The Basic Components of a News Story
  • The Headline. The headline is a one or two line summary of the contents of the news story, in larger type, that tells readers what the story is about . ...
  • The Lead. The lead is usually defined as the first sentence of a news story, sometimes as the first few sentences. ...
  • The Backup Quote.

What are the different kinds of leads? ›

Different Types of Leads
  • Summary Lead. A summary lead is the most common and traditional lead in journalism. ...
  • Single-Item Lead. This lead focuses on just one or two elements of a summary lead. ...
  • Delayed Identification Lead. ...
  • Creative Lead. ...
  • Short Sentence Lead. ...
  • Analogy Lead.

How do you present a news report? ›

Tips on Writing a News Report: Making It Solid and Trustworthy
  1. Tell the reader what the story is about and why it's important.
  2. If it's a hard news story, which is breaking or up-to-the-minute news, then include as many facts as you can in the lead.
  3. Focus on one main idea in your lead.
  4. Avoid jargon if you can.

What is an example of a feature article? ›

An example of a feature story is an article about a group of children coming together to raise money to help the community after a storm. The damage from the storm may be featured on the news, but a feature article would be about the children and how they helped.

What is the impact of social media on society? ›

In today's world, it is undeniable that social media plays an important role in impacting our culture, our economy and our overall view of the world. Social media is a new forum that brings people to exchange idea, connect with, relate to, and mobilize for a cause, seek advice, and offer guidance.

What are the advantages and disadvantages of using social media? ›

Top 10 Advantages and Disadvantages of Social Media
Pros of Social MediaCons of Social Media
Social Media Can Reach Large AudiencesSocial Media Causes Sleep Issues
Government Benefits from Social MediaSocial Media Cause Depression and Loneliness
Entertainment with Social MediaSocial Media Causes Distraction
7 more rows
14 Jun 2022

Why is social media beneficial? ›

Social media helps people strengthen their relationships, create new connections, and find social support in tough times. Nowadays, most of us use social to keep in contact with friends and family. One study found that 93% of adults use Facebook to connect with family while 91% with friends.

How do I tell my story to the news? ›

How to Get Media Coverage for Your Story
  1. Create a targeted media list. Sometimes it's best to go big by starting small. ...
  2. Find the right reporters. There is likely someone already covering the topic at hand. ...
  3. Develop a press kit for reporters and producers. ...
  4. Find Your News Hook. ...
  5. Plan Ahead.

What are the examples of media coverage? ›

Media coverage means any photographing, recording, or broadcasting of court proceedings by the media using television, radio, photographic, or recording equipment.

What are the different types of media coverage? ›

The three types of media coverage are owned, paid, and earned.

What is the first paragraph in a news story called? ›

A lede is the first sentence or opening paragraph of a news story that immediately grabs the reader's attention. This introductory section provides a statement, establishes a scenario, or sets up a question that the body of the news article will address by supplying the relevant supporting information.

What are the 5 elements of an article? ›

These five components are: the characters, the setting, the plot, the conflict, and the resolution. These essential elements keep the story running smoothly and allow the action to develop in a logical way that the reader can follow.

What is the most important part of a news story? ›

The lead, or opening paragraph, is the most important part of a news story. With so many sources of information – newspapers, magazines, TV, radio and the internet – audiences simply are not willing to read beyond the first paragraph (and even sentence) of a story unless it grabs their interest.

What are the 3 types of media? ›

The three types of media are commonly known as news media, social media, and web media, but you might also see them referred to as earned media, shared media, and owned media. Some other forms of modern media are print media, television, movies, and video games.

What are the 7 types of journalism? ›

Common types of journalism
  • Investigative journalism. ...
  • Watchdog journalism. ...
  • Online journalism. ...
  • Broadcast journalism. ...
  • Opinion journalism. ...
  • Sports journalism. ...
  • Trade journalism. ...
  • 8. Entertainment journalism.

What is the full form of the word news? ›

NEWS stands for Nature Environment and Wildlife Society. It is a conservation NGO based in Kolkata, India. It was established in 1919 with an aim to conserve wildlife, ecosystem, ecology, natural resources and livelihoods for a better environment.

What are the 12 news values? ›

Conclusion. The 12 news values in journalism are Proximity, Controversy, Personal Influence, Suitability, Impact, Bizarre, Human-Interest, Timeliness, Progress, Genuineness, Completeness, and Negativeness that increase the newsworthiness.

What are the 8 news values? ›

The secret to getting those news placements is in understanding this news values list: impact, timeliness, prominence, proximity, the bizarre, conflict, currency and human interest. The newsworthiness of a story is determined by these eight guiding principles.

What are the principles of news? ›

  • Truth and Accuracy. “Journalists cannot always guarantee 'truth' but getting the facts right is the cardinal principle of journalism. ...
  • Independence. ...
  • Fairness and Impartiality. ...
  • Humanity. ...
  • Accountability.

Why is it called news? ›

The answer is fairly simple, as the clue is in the name. It all started in the 14th century, when the English word 'news' developed as a special use of the plural form of 'new'. As the name implies, 'news' is associated with the presentation of new information.

What type of noun is news? ›

We use the uncountable noun news to mean 'information or reports about recent events'. It takes a singular verb: The news is good about Mary.

Why do we need news? ›

News is that part of communication that keeps us informed of the changing events, issues, and characters in the world outside. Though it may be interesting or even entertaining, the foremost value of news is as a utility to empower the informed.

What are the two types of news? ›

These are the two main ways of serving the news.
...
What are the different types of news?
  • “Hard” news: Your traditional news of the day. ...
  • Sports news: Pretty self-explanatory; sports news includes news about the sports world.
8 Aug 2021

What are the different types of features? ›

The 7 Types of Feature Articles are:

Personal Experience Feature Article. Review Feature Article. Travel Feature Article. Obituary Feature Article.

What are the 11 qualities of news? ›

Terms in this set (11)
  • Timeliness. an event that is due to happen in the immediate future or past is considered timely.
  • Proximity. An event that may be of interest to local readers.
  • Unusual Nature. Out of the ordinary events, a rare occurance.
  • human interest. ...
  • Conflict. ...
  • Impact. ...
  • Helpfullness. ...
  • Celebrities.

What are the different types of sources? ›

Types of Sources
  • Scholarly publications (Journals)
  • Popular sources (News and Magazines)
  • Professional/Trade sources.
  • Books / Book Chapters.
  • Conference proceedings.
  • Government Documents.
  • Theses & Dissertations.
5 May 2022

What is the nature of news? ›

News Exists in The Minds of men. It is not an event; it is something perceived after the event. It is not identical with the event; it is an attempt to reconstruct the essential framework of the event–essential being defined against a frame of reference which is calculated to make the event meaningful to the reader.

What is the main purpose of print media? ›

Print media is a kind of mass communication that creates and disseminates news and information through printed publications. The general public receives this data and pictures or graphics in printed form, also known as hard copy.

What is a news story called? ›

An article reporting news. Noun. ▲ A piece of news published by media. story.

How do you write a news story? ›

How to Write a News Story
  1. Choose a recent, newsworthy event or topic.
  2. Conduct timely, in-person interviews with witnesses.
  3. Establish the “Four Main Ws”
  4. Construct your piece.
  5. Insert quotations.
  6. Research additional facts and figures.
  7. Read your article out loud before publication.

How does a news story written? ›

News articles are written in a structure known as the “inverted pyramid.” In the inverted pyramid format, the most newsworthy information goes at the beginning of the story and the least newsworthy information goes at the end.

What is the difference between a news story and a feature story? ›

Timing. The major difference between a news story and a feature story is that a news story is time-sensitive. Media outlets want to publish news stories as quickly as possible after an event occurs. Feature stories, however, are not as time-dependent and contain no urgent content.

What are the 5 types of news? ›

These include print media (newspapers, newsmagazines), broadcast news (radio and television), and the Internet (online newspapers, news blogs, news videos, live news streaming, etc.).

What are the 5 parts of a news article? ›

The following list explains the five major components, or parts, of a news article.
  • Headline (Heading) The headline is the title of the news article. ...
  • Byline. This line tells who is writing the article. ...
  • Location. This is usually placed at the beginning of the article in bold print. ...
  • Lead Paragraph(s) ...
  • Supporting Paragraph(s)

What are the two types of news? ›

These are the two main ways of serving the news.
...
What are the different types of news?
  • “Hard” news: Your traditional news of the day. ...
  • Sports news: Pretty self-explanatory; sports news includes news about the sports world.
8 Aug 2021

What is the example of news? ›

News is information that wasn't known before or current events broadcast over the radio, television, online or in print media. An example of news is a couple announcing their engagement at a family gathering. An example of news is the New York Times announcing the winner of a presidential race.

How do I start a news? ›

Begin with a strong leading sentence. News articles begin with a leading sentence that is meant to grab a reader's attention and interest them. This is one of the most important parts of the piece, so start with the good stuff when writing a news article.

What is news simple words? ›

News is information about current events. This may be provided through many different media: word of mouth, printing, postal systems, broadcasting, electronic communication, or through the testimony of observers and witnesses to events. News is sometimes called "hard news" to differentiate it from soft media.

What is the order of a news story? ›

The inverted pyramid is the structure most commonly used for news writing. The inverted pyramid presents the most important information in a news story first, followed in descending order by less-important information.

What is news item and example? ›

1. a particular piece of news, usually from a journalistic source. John, you've found several news items that might interest our listeners. The cheaper papers were turning her into a major news item. published his photo alongside a news item about his forthcoming visit to Morocco.

What are the types of news structure? ›

Various Types of News Structure
  • Straight News Story. a. ...
  • News Feature Story. ...
  • Fact Story. ...
  • Action Story. ...
  • Speech report, quote, and interview stories.

What is an example of a feature story? ›

An example of a feature story is an article about a group of children coming together to raise money to help the community after a storm. The damage from the storm may be featured on the news, but a feature article would be about the children and how they helped.

What are the types of lead in news writing? ›

Different Types of Leads
  • Summary Lead. A summary lead is the most common and traditional lead in journalism. ...
  • Single-Item Lead. This lead focuses on just one or two elements of a summary lead. ...
  • Delayed Identification Lead. ...
  • Creative Lead. ...
  • Short Sentence Lead. ...
  • Analogy Lead.

What are the characteristics of a feature story? ›

Feature stories are descriptive and full of detail. Feature stories generally have a strong narrative line. Feature stories have a strong lead that grabs readers and makes them want to read on. Feature stories often depend on interviews.

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